Europe’s No.1 Partner for Self-Serve Retail Solutions
At Selecta, we make daily life easier for millions of people across Europe. From great coffee to fresh food and everyday essentials, we deliver fully managed, self-serve retail solutions that keep your employees, guests and consumers refreshed, effortlessly, every day. Whether you’re upgrading your workplace experience, improving guest satisfaction, or creating smarter retail moments in public spaces, Selecta gives you a hassle-free, data-driven and cost-efficient solution that simply works.
Powered by People. Driven by Joy. Built for Impact.
Since 1957, Selecta has combined operational excellence, Swiss heritage and a deeply people-first culture to become Europe’s leading provider of fully managed self-serve retail solutions.
Today, we operate 300,000+ touchpoints across 16 countries, delivering premium coffee, fresh meals, snacks, beverages and grab-and-go moments to 10 million people every single day.
Our success is powered by 6,000 passionate colleagues — technicians, route operators, service teams and technicians — who bring care and consistency to every interaction.
To our customer this means:
- Reliable uptime and seamless service
- Smart, connected systems that optimise stock, routes and costs
- A premium, frictionless user experience your people will love
- Complete peace of mind because we manage everything
Effortless Refreshment. Smarter Retail. Instant Joy.
We help organisations adapt to hybrid work, changing consumer expectations and rising operational demands. Selecta blends technology, human service and curated Food & Beverage concepts into one fully managed ecosystem — stocked, serviced and refreshed 24/7.
Our Solutions Include:
Premium coffee experiences powered by brands such as Pelican Rouge, Starbucks®* and local favourites.
Grab-and-go fresh food, drinks and snacks. Monitored, restocked and managed end-to-end.
Unattended, 24/7 self-serve retail stores designed for workplaces, hotels, hospitals and more.
From classic snacks to digital vending, including healthier options and everyday essentials.
Every day. Everywhere. Effortless.
Whether you're managing an office, hospital, hotel, factory, school or transport hub, Selecta helps you:
Sustainability at the core
We bring sustainability to life across our entire value chain, from sourcing to operations.
EcoJoy ensures:
1. CO₂ measurement from bean to cup
2. Refurbished machine programmes & reduced waste
3. Energy-efficient equipment
4. EV fleets & optimised routes
5. Ethical sourcing & community impact projects
Your solution becomes greener the moment we install it.
Let’s Create What’s Next
Whether you're elevating the workplace experience, modernising your hotel lobby, or bringing smarter retail to high-traffic spaces, Selecta is your partner for effortless, fully managed refreshment.
Ready to bring Joy to your space?
Let’s build a solution your people will love.
Our 50+ team of international selecta product experts will answer your request
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