The challenge
The London Borough of Camden is an inner London local authority that provides a range of council services for over 200,000 local residents, 37,000 businesses and millions of tourists annually. It has about 4000 staff in total. Camden’s main office building at 5 Pancras Square, where the new self-service café is based, has won awards for its sustainability and design. In the local area, staff have to pay a premium for food and drink outside the office.
Coffee was a must-have, but they wanted to ensure staff were able to get this at a reasonable price point. The previously manned café meant prices were high and Camden Council wanted to offer their staff better value whilst not compromising on quality or availability.
Camden Council wanted a framework that provided an immersive customer offer, with coffee at the heart of it. It had to have something for breakfast, lunch and snacks at competitive prices to supermarkets.