Pelican Rouge: Traceable and Transparent Sourcing

We are committed to building meaningful trading relations with our partners and farmers through our long-term collaboration and agreements.

Coffee Farmer Colombia LR_mirror.png
Coffee Farmer Colombia LR_mirror.png

We are interested in where coffee comes from, who grows it, and how it gets from farm to cup:

  • Provide transparency regarding coffee sourcing aspects and farm programs
  • Transition to long-term sourcing from farms where we run farm-level programs
PR Guy with Colombian coffee LR.png
PR Guy with Colombian coffee LR.png

Key Topics

Traceability and transparency are key topics for our clients, consumers, and partners

We offer traceability and transparency on the source of our coffee through a combination between traceability systems and our farm-level programs. Through a collaborative approach along with long-term trading relations, Selecta aims to create a resilient coffee supply chain and build local positive impact.

Traceability Systems

Through our partnerships with platforms such as Beyco— a global independent coffee connection and trading platform on blockchain and Rainforest Alliance and Fairtrade archives, we trace Pelican Rouge coffee back to its origin. We collaborate with multiple partners such as traders, cooperatives, washing stations or even individual smallholder farms to increase supply chain visibility.

Here you can check out the map