Roughly 1 in 4 consumers claim to still purchase coffee in colder months of the year and 45% of consumers under 30 who drink iced beverages, buy them repeatedly every week. Consumption is not limited to the under 30s though, and is seeing similar popularity across all age groups.
In fact, according to sources, Starbucks have claimed that:
- 74% of their beverage sales in Q3 of 2021 were part of the ‘cold category’
- The category has seen a 10% increase in the last two years.
There are several examples of iced drinks – both from mainstream and independent, artisan coffee shops across the globe.
From sweet mocha smoothies to banana milk coffee, or a simple cappuccino on ice, the list of possibilities is endless. Consumer polls have shown that Starbucks’ Coffee Frappuccino as one of the most popular summer drinks, but consumers can also add syrups like Caramel, vanilla or hazelnut too their cold drinks to add sweetness and flavour to the beverage.
Greek climate is very warm, so the Frapé is very popular in Greece. It is a cold beverage made from:
- Instant coffee
- Milk
- Ice
- Sugar
