In the parts of the world that are fortunate enough to have access to clean drinking water, certain trends are blooming. Below the three most dominating drinking water trends.
Quality Of Water: Quality is trending. Anywhere, anytime. Also, in tap water consumption where more and more individuals want their drinking water to be the very best it can be. Safe and soft. Free from contaminants and compounds such as lime that hardens the water
More and more are choosing to filter their tap water. In fact, the global water purifier market size was estimated at 25.71 billion in 2019 and is projected to reach 45 billion by 2027, indicating a significant rise in the demand for water purifiers
Sustainability is Key: Although consumption of plastic-bottled water has been growing by more than 10% a year over the last decade, a wave of more responsible voices is gaining ground. In general, the increased awareness of sustainability is naturally infiltrating consumption habits on all levels including how we drink and perceive water.
Plastic bottles are responsible for a major part of the Environmental Crises on the world currently. Although these 19,5 litre bottles can be reused many times, they need to be transported and back and forth and consume circa. 12 litres of clean drinking water to clean the bottle every time it is returned.
Because people are aware of plastic pollution and how water bottles contribute, more people change their habits from commoditized plastic bottles to being conscious about what they drink. The trend is tap water or filtered tap water for hydration and plastic bottled water only if you have to.
People are more health conscious: Keeping up with a healthy lifestyle requires safe and healthy water. With the health aspect gaining traction, we recognize water as more than something we need to stay alive – it’s also essential for us to lead a healthy lifestyle.
Water Options From Selecta: Selecta offers a highly differentiated portfolio through a preferred partnership with Borg & Overström. The portfolio is based on a clear segmentation, so we can offer you the best solution to your needs.